A commission work at StudioBrahma Pvt. Ltd. for American Express India.
American Express has a team called Innovators club, which works constantly to motivate internal team & build a quality work culture. This A1 poster was done as a collateral for one of their events. The primary task of this poster is to motivate employees to take a break from usual stress & encourage the dreaming, observing, creative thinking & open mind approach.
Thanks ! And well yes, they were concerned but, i think they were more concerned about finishing up this a task allocated by the international unit to all the regional branches Well, i did my best to actually make it a little helpful. There were few more products like stickers, a notepad etc.
Thanks As for the concept, it has to be done in a way to support the activities they will be having under their club. And most of it is related to creative thinking. So, some dreamy elements & exploration does the job i guess